Trademarks
For this project, I designed eight fictional logos for businesses across a variety of industries outside of graphic design. Each logo explores a different style and concept, allowing me to showcase my versatility and approach to designing for different audiences and business needs.
Black and White Logos
Final Logos with Colour
Red Note is a music label featuring bold, jagged lettering inspired by rock and metal. The red musical note connects to the name, while the extended “R” tail ties the typography and symbol together, creating an edgy and rebellious identity.
Bare Beauty uses an elegant, minimal wordmark to reflect the refined qualities of a makeup brand. The shared “B” connects both words, while a swooping detail adds a feminine touch, creating a sophisticated and versatile identity. Additionally, the B can be used as a secondary logo.
Spice Haus is a Mexican grill that uses playful, sharp lettering to balance structure with personality. The bold uppercase wordmark creates a strong presence, while the flame-shaped dot on the “i” shows spice and heat, giving the grill a modern and approachable identity.
Adattare uses flowing cursive typography to reflect the craftsmanship of sewing and tailoring. The continuous letterforms mimic thread moving through fabric, while the extended underline resembles a stitch, creating an elegant identity with a subtle connection to the art of sewing.
Luck Jeans features playful lettering arranged in a stacked layout to create a lively, youthful look. The “U” is shaped like a pair of jeans, tying the wordmark directly to the product while giving the children’s denim brand a fun and recognizable personality.
Clutch Climb combines wide lettering with rounded and angular forms to capture the strength and movement of bouldering. The climbing hold integrated into the “U” creates a direct link to the sport, giving the wordmark a bold and active character without relying on a separate icon.
